Super Hero Squad Rumorbuster

Tuesday, May 6, 2008

Iron Man Toys vs. Hulk Toys

I know I've talked about the disparity between Hulk toys and Iron Man toys before, specifically here but so far it's been a feeling. And then I read this on Seeking Alpha

"F. Peter Cuneo

With regard to the size of the Hasbro line, it’s a modest line. I think that though from Marvel's standpoint and from retailers’ standpoint, there is always a bit of conservatism when it comes to a first film in a franchise. So retailers were conservative in their ordering patterns, which makes sense, and Hasbro and Marvel also were conservative in the size of the line that we produced.

We certainly think that with the sequel, that that line would be substantially larger."

That was in response to a representative from RBC Capital Markets asking "can you clarify how many Hasbro related SKUs you have coming from Iron Man?"

So there you go. "Conservatism."

With luck, the next Iron Man movie will have a better merchandising presence, and hopefully some Super Hero Squad toys that aren't waves of repaints.

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