Super Hero Squad Fabric?

Ok, standard disclaimer about not linking to ongoing eBay auctions because more often then not, the ones that benefit are the scalpers and all that... but if you go to eBay and search for Super Hero Squad Fabric you'll see one of the more interesting licensing examples of Marvel's Super Hero Squad. Literal bolts of fabric. Perfect for making pillow cases or curtains, or maybe even a backdrop for your display case? A search on Google Shopping shows some varieties of color. So puzzles? Check. Operation Hulk? Check. Fabric by the yard? Check. What's next? Birthday party napkins? Bubble dispensers? The future is wide open.